Hey there! I’m Flora, a Product Designer currently based in Fort Collins, Colorado.
I am passionate about creating meaningful digital experiences that improve people’s lives.
After working in the hospitality industry for many years, I switched career paths and started working as a web designer at a Viennese startup. It was there that I discovered my passion for UX/UI design, and have been working in the field ever since. I have had the great opportunity of being part of some amazing teams, from small startups to Austria’s largest telecommunications company.
When I’m not designing, I enjoy exploring new cities and restaurants, and spending time in nature to recharge. I’m an avid Hot Pilates and Hot Yoga goer and love trying out new things that help me become a better version of myself.
Experience
Pop Acta
Product Designer
February 2024 - present
Lead Product Designer for Pop Acta’s internal products. Designed and shipped a task board for the Email Brokerage team, incorporating user research and usability test findings. Currently conducting benchmarking and user research to design an in-house ESP solution.
Led all UX/UI Design activities for Usersnap, a platform that allows growing SaaS companies to collect, manage, and action customer feedback.
Used qualitative and quantitative data to solve problems in the product.
Responsible for User Research, Interaction and Visual Design, Wireframing, Prototyping, and User Testing across our product and company website.
Collaborated with Product Managers, Growth, and Engineers to help define product requirements and our roadmap.
Managed the product's Design System by creating components and documentation to maintain consistency and increase productivity for the Design and Engineering teams.
Led all UX/UI Design activities for the B2B Enterprise part of the website and online store.
Conducted bi-weekly usability tests with customers.
Collaborated with Developers, Project Managers and other Designers to create new designs and user flows.
Improved enterprise pages of the website which increased conversion rates.
Managed all tasks related to our company website, resulting in a 70% increase in conversion rates for sales qualified leads.
Managed and maintained the marketing automation tool (Pardot).
Designed wireframes and high-fidelity prototypes of new features for the website
Designed monthly newsletters and marketing emails.
Lead the communication and collaboration between the Marketing team and Software Engineers.
Freelancer
Web Designer & Graphic Designer
Jun 2017 - Jun 2021
Helped clients (re)launch their company's online presence by providing a complete (re)branding of their company. Created brand strategies, impactful websites, social media assets and graphic design assets.
Designed and built client websites in Wordpress and Webflow
Designed branded marketing and social media assets
Illustration and icon design
Education
Talent Garden
UX Design Fundamentals
2021
Udemy
User Experience Design Fundamentals
2021
Udemy
UX & Web Design Master course
2021
Modul
Hotel management
2014 - 2016
